"Kin Jae" festival in the time of Covid-19
- Rattanakorn Sutthiphongkait
- October 20, 2020
of Covid-19 In response to the wake of the corona crisis around the world, people are starting to be more careful on living a healthier lifestyle than ever. This new normal also supports the growth of the healthy-food development trend, known as plant-based foods or vegan. We stated to see a lot more of leading brands developing and distributing new vegan foods and plant-based drinks to major supermarkets and hypermarkets nationwide.
Although, this year Thailand is experiencing the economic slowdown, the limitations of international tourist arrivals prompting some consumers to limit their spending budgets, DemoPower Thailand STILL experienced a peak during the "J" festival when millions of Thais change their diet and go meat-free for 9 days. We took a snapshot on a few campaigns that we organized for select brands in locations countrywide.
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